Lijjat Is Now A Brand With 81 Branches And More Than 40 Thousands Of Women
Inspirational stories are everywhere. Every business story has a unique story. It’s kind of a journey from the nothing to top. The story of Lijjat Papad started in the state of Gujarat who is popular for his inspirational business personalities.
Shri Mahila Griha Udyog Lijjat Papad
Few Gujarati women decided to start a short business to make money. These women were Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlar Gokani, Jayaben V. Vithalani.
These women borrowed 80 rupees to start the process and slowly-slowly the members have increased. Shri Mahila Griha Udyog Lijjat Papad organization started in 1959 and become popular in few years.
Lijjat Papad is now manufacturing various products like appalam, wheat flour, masalas, detergent powders, and detergent cakes.
Profit and brand
Lijjat is now a brand with 81 branches and more than 40 thousands of women. The company has a net worth of more than 800 crores. It is getting a huge profit so women are working hard on their products.
The company runs on 3 basic core values:
- To provide quality products at reasonable prices
- Keeping an emotional connection with customers.
- Having a strong distribution network.
Advertising and distribution
The rabbit mascot of Lijjat was the advertisement we have seen on Doordarshan. Magazines and TV helped Lijjat to build its brand in the market.
The company also follow copyright status. All the workers make packaging bags pf Lijjat product themselves. They recheck before the packaging to provide the best quality to consumers.