Amul Says Google Got Benefitted Through It’s Ad Campaigns
Amul, which is the biggest dairy brand has sent a legal notice to Google India, claiming that Google got ‘benefited’ from Google Search ad campaigns and is “misusing to scam individuals in the name of Amul”.
The legal notice was sent by Gujarat Cooperative Milk Marketing Federation (GCMMF) that owns Amul. It said, “A series of fake B2B campaigns regarding Amul parlours and distributors have started through fake websites using Google Search ads since September 2018.”
It alleged that a few individuals across India try to trick people into fake business opportunities with Amul. Basically, Google India earns revenues through such ads.
It said “Google Ads platform is allowing such miscreants to use its paid promotion services repeatedly without any background checks and in the process earning revenues from the click-based ads on their page.”
A lot of cases came up after which Amul had to take this step. Once an individual who got impressed by the offer to explore business opportunities with Amul, which sells packaged milk, butter, ice-cream and cheese, opened the fake website, where he/she was required to fill a form.
Post that, they received calls from unknown numbers telling them to pay the registration fees ranging from Rs 25,000 to Rs 5 lakh in various bank accounts.
“After the payment, the interested individuals stop receiving all forms of communication from these miscreants,” it said. According to the notice, the dairy brand had raised this issue with Google India and asked for its help.